Carol Bowen has over 20 years of experience in market research, and has provided market research and consulting services for clients ranging from small companies to Fortune 500 industry leaders. She has an A.B. in Psychology from Clark University, and an M.S. and Ph.D. in human development from The Pennsylvania State University.
Ms. Bowen began her market research career at Management Decision Systems, Inc. of Waltham, MA (now Information Resources, Inc.) where she developed and managed major accounts with leading package goods companies, pharmaceutical manufacturers, retailers and airlines. She also initiated her division's marketing effort in Mexico and worked with subsidiary companies to market services in England, France and Switzerland. Her accounts totaled more than $1 million in annual revenue.
Following MDS, Ms. Bowen worked for Abt Associates, Inc. in Cambridge, MA, developing pharmaceutical market research as a viable business area for Abt's Business Strategy Group. At Abt, she completed projects for pharmaceutical companies, hospitals, publishers, financial service companies, banks and consumer package goods companies.
In late 1985, Carol Bowen bought a four-door car, had her first baby and began her own marketing consulting company, Bowen Marketing Consultants. The goal of the firm was to assist clients in determining whether there is a good fit between their products or services and the needs of their customers. From projects for only a few companies in the early days, the business has continued to grow annually, requiring the hiring of several associates. The firmís include national retailers, high technology companies, publishers, hospitals and healthcare organizations, financial services companies, accounting/consulting firms, law firms, non-profit organizations (including colleges and universities) and consumer products/services companies. Projects have been completed nationwide and worldwide, including telephone interviewing in Europe, Latin America and the Far East
Ms. Bowen speaks and reads Spanish very well and has delivered presentations and conducted interviews in Spanish. She lives and works in Concord, MA, with her husband and two daughters. Email Carol Bowen at email@example.com.
Alexandra Spalding, Senior Associate
Alexandra Spalding has extensive experience in data analysis, project management, presentations, executive interviewing, and focus group moderation. Ms. Spalding earned a B.A. from Dartmouth College, and an M.B.A. from Boston University. Prior to joining with Bowen Marketing Consultants, she worked at Gillette and Lotus Development Corporation.
Ms. Dayno has extensive experience in data analysis, project management, developing presentations, executive interviewing and moderating focus groups. Ms. Dayno has a B.A. from the University of Pennsylvania and an M.S. from Harvard University. Prior to working with Bowen Marketing Consultants, she was Director of Market Research at John Hancock Life Insurance Company.